SportsLeader was started when former Ohio State football player Joe Lukens and Louisville businessman and coach Paul Passafiume independently saw the need for a new type of sports virtue program. 

They saw the world of sports drifting away from it's original ideals; at the same time, they realized that sports, and the coach in particular, can play a pivotal role in the virtuous development of young people.

Lou Judd joined Paul and Joe to help launch the program.